Felix Gray Rebrand

2021

The goal of the Felix Gray rebrand was to create assets that showcased real people with real use cases wearing and interacting with the glasses. I casted a group of 12 people in varying industries who were still all connected by the Felix Gray mission: needing a pair of glasses that work just as hard as they do.

Team: Grace Rivera (Photographer), Gelsey Maslanka (Creative Director), Maddy Tank (Art Director, Casting, Production)